The by KNOPS launch
For the first time on the international stage — a story told in moments.
The Road to Milan
Through a series of short clips, we take you along in The Road to Milan | building towards the full documentary.
Jump to a moment
Where visions align
Road to Milan
Part 1
Before Milan, there was a first meeting. At Paleis Soestdijk, within a historic setting, the journey quietly began.
Here, we — Knops, CooXs and Poldr — met the other participants for the first time. Different visions. Different disciplines. One shared momentum.
No final concept yet. No fixed direction. Just conversations, introductions and the first sense that this could become something bigger.
A starting point. A first alignment.
Through a series of short clips, we take you along in The Road to Milan — building towards the full documentary.
More will be revealed soon.
21–26 April 2026 | Salone del Mobile | Palazzo dei Giureconsulti
Where visions align
Road to Milan
Part 2
What is Masterly? In the heart of Milan, within the walls of the Palazzo dei Giureconsulti, Masterly unfolds as more than an exhibition. It is a meeting point.
A curated dialogue between Dutch design, craftsmanship and innovation. Where disciplines merge, and where ideas are not just presented, but experienced.
For us — Knops, CooXs and Poldr — Masterly becomes the stage where vision takes form. Not as a final answer, but as an exploration. Of materials. Of collaboration. Of what design can become when boundaries fade.
Through a series of short clips, we take you along in The Road to Milan — building towards the full documentary.
More will be revealed soon.
21–26 April 2026 | Salone del Mobile | Palazzo dei Giureconsulti
Where visions align
Road to Milan
Part 3
Great spaces invite great collaboration. Within the grand rooms of the Palazzo dei Giureconsulti, possibilities expand.
Here, scale creates opportunity and openness invites connection. Curated by @nicole_uniquole_miss_masterly, leading brands are brought together in unexpected and powerful ways.
Different identities. Different DNA. And somehow, it works.
For us — Knops, CooXs and Poldr — this is where contrast becomes strength. Where individuality doesn't compete, but complements.
A shared space. A shared vision. A collaboration taking shape.
Through a series of short clips, we take you along in The Road to Milan, building towards the full documentary.
21–26 April 2026 | Salone del Mobile | Palazzo dei Giureconsulti
Where visions align
Road to Milan
Part 4
Who we are. What we do. Three studios, each with a distinct identity. Different backgrounds, different disciplines, but a shared drive to create.
From outdoor kitchens to spatial design, from concept to execution, we each bring our own perspective to the table. Together, it becomes something else.
Not one style. Not one signature. But a collaboration shaped by contrast, craftsmanship and a constant search for quality.
Brought together at the Palazzo dei Giureconsulti, during Salone del Mobile, this is where our worlds meet. And where it starts to take form.
Through a series of short clips, we take you along in The Road to Milan, building towards the full documentary.
21–26 April 2026 | Salone del Mobile | Palazzo dei Giureconsulti
Where visions align
Road to Milan
Part 5
Why Masterly? Because some moments ask for a stage that matches the ambition.
At Salone del Mobile, within the setting of Palazzo dei Giureconsulti, Masterly becomes that stage. For us, it's where everything comes together. A place to launch our newest product. A moment to show what we've been building towards.
For Poldr, this moment carries extra weight. After building their presence in Paris, and receiving the same question again and again — "Will you be in Milan?" — this is the answer. A natural next step, but also a statement. Meeting expectations, and raising them at the same time.
Not in isolation, but as part of a bigger story. And for all of us, it's about being part of a curated environment where design, craftsmanship and vision meet.
This is why we go.
Through a series of short clips, we take you along in The Road to Milan, building towards the full documentary.
21–26 April 2026 | Salone del Mobile | Palazzo dei Giureconsulti
Where visions align
Road to Milan
Part 6
The space at Masterly. Inside the Palazzo dei Giureconsulti, everything starts with the atmosphere.
High ceilings that give room to think bigger. Large windows that flood the space with light. A historic character you can feel in every detail.
It's not just a location. It sets the tone. There's a certain energy here. Open. Inspiring. Alive.
A space that doesn't just hold the work, but elevates it. This is where ideas land differently. Where design gets the stage it deserves. And you feel it immediately.
The vibe is right.
Through a series of short clips, we take you along in The Road to Milan, building towards the full documentary.
21–26 April 2026 | Salone del Mobile | Palazzo dei Giureconsulti
Where visions align
Road to Milan
Part 7
Our expectations of Masterly. At Salone del Mobile, inside the Palazzo dei Giureconsulti, we step into a moment that matters.
To launch new products. To start new collaborations and strengthen existing ones. To show who we are to an international audience.
To connect. To build lasting partnerships. To explore what's new and experience it firsthand.
And above all — to create something that makes people stop, look again, and feel something.
Through a series of short clips, we take you along in The Road to Milan, building towards the full documentary.
21–26 April 2026 | Salone del Mobile | Palazzo dei Giureconsulti
Where visions align
Road to Milan
Part 8
Introducing | COOXS Cegmenta by Knops. A move away from the standard.
Designed to bring more volume into the kitchen through a system of segments. Built from a simple idea — a quarter, a curve, a straight line — repeated, extended, evolving. An infinite composition.
Architecturally driven design. A kitchen you can shape. Play with. Rethink.
Not fixed in one place, but adaptable to the space around it. Breaking away from the idea of one single element, and instead becoming something that can flow throughout the entire garden. Placed where it makes sense. Used where it feels right.
This is about thinking differently. About space. About use. About what an outdoor kitchen can be.
Launching in Milan makes this moment even more special. Come and see it. Experience it for yourself.
Through a series of short clips, we take you along in The Road to Milan, building towards the full documentary.
21–26 April 2026 | Salone del Mobile | Palazzo dei Giureconsulti
Where visions align
Road to Milan
Part 9
We're in Milan. The build-up is complete. Months of preparation, now coming together.
What started as an idea is now taking shape in real life. A glimpse into the process. Into the build. Into the teamwork behind it all.
What a team. What an effort.
This is where visions align. Let yourself be inspired. Come and experience it.
Through a series of short clips, we take you along in The Road to Milan, building towards the full documentary.
21–26 April 2026 | Salone del Mobile | Palazzo dei Giureconsulti
Where visions align
Road to Milan
Part 10
We've started. And the energy is real.
An enthusiastic crowd of architects, designers, artists and curious minds.
All elements are in place. Poldr brings verticality. CooXs and Knops create the horizontal balance. Together, it holds. Together, it works.
The objects are officially launched. Strong reactions. New connections already taking shape.
And we're not done yet. This is just the beginning.
21–26 April 2026 | Salone del Mobile | Palazzo dei Giureconsulti
Where visions align
Road to Milan
Part 11
Day 2 at Milan Design Week. Erik Knops takes you along through his first impressions.
What a success. What an inspiration.
A constant flow of visitors. New networks taking shape. Innovative products all around. Ideas exchanged. Connections made.
And to close the day — a great networking drink.
Visitors are welcome until Sunday.
21–26 April 2026 | Salone del Mobile | Palazzo dei Giureconsulti
Where visions align
Road to Milan
Part 12
Another great day in Milan. The launch of COOXS Cegmenta by Knops.
Energy all around. Atmosphere, music, connection. A steady flow of visitors. Momentum that keeps building.
From first impressions to real experiences. This is more than a presentation. It's a feeling.
Come and experience it. Feel the atmosphere.
21–26 April 2026 | Salone del Mobile | Palazzo dei Giureconsulti
Where visions align
Road to Milan
Part 13
Poldr in the space. Bold gestures. Strong silhouettes. Design that doesn't whisper, but speaks.
Powerful in collaboration. Stronger together. Reaching upwards. Adding verticality where it's often overlooked.
Contemporary, yet timeless. Objects that instantly bring tension and character into a space. Not just filling a room, but defining it.
POLDR. The bite in your interior.
Through a series of short clips, we take you along in The Road to Milan, building towards the full documentary.
21–26 April 2026 | Salone del Mobile | Palazzo dei Giureconsulti
Where visions align
Road to Milan
Part 14
A few words from Hoeshmand Mahmoed, top architect.
"Really strong to see how three companies come together here. Not as separate worlds, but as one stage. Where visions truly align."
"What stands out to me is the flexibility in the COOXS outdoor kitchen by Knops. It's not just a beautiful object, it allows you to adapt and shape the space."
"A way of thinking I recognize in my own work. Discussing ideas, refining them, multiplying possibilities."
"You can really define your own kitchen here. The curves are executed with precision. The detailing, the four segments… this will resonate with a wide audience."
Thank you @hoeshmand for your honest words and perspective.
Through a series of short clips, we take you along in The Road to Milan, building towards the full documentary.
21–26 April 2026 | Salone del Mobile | Palazzo dei Giureconsulti
Where visions align
Road to Milan
Part 15
Milan, you've been incredible! What started as an idea grew into something real. Something shared. Something we'll carry with us.
Days full of energy, inspiration, new faces and meaningful connections. Moments that stay with you. Where visions truly aligned.
A special thank you to @nicole_uniquole_miss_masterly for an outstanding event and flawless organization.
And a special thank you to @philippefijneman, our cameraman. We've laughed a lot.
And we can't wait to share the full documentary — with so much more to come.
Arrivederci, Milan. Until next time.
21–26 April 2026 | Salone del Mobile | Palazzo dei Giureconsulti