Knops Tuindesign × Eichholtz
Eichholtz. Chosen by Knops
Eichholtz outdoor furniture. Curated and signed by Knops.
A quarter century of timeless luxury.
Ultimate Outdoor Luxury Lifestyle.
Pieces we would build a Knops garden around.
Eichholtz does not make compromises with their outdoor furniture. Every piece begins with material integrity — teak that deepens with age, aluminium that weathers without rust, rope that carries the warmth of natural fibre. These are the foundations of what we want to bring to the Knops audience.
Sunbrella-upholstered lounge seating with a timeless Riviera stripe. Teak frame. A sofa set that defines a terrace.
Grade A teak frame, Viola Sand rope weave. A statement piece that transforms any outdoor space into a destination.
A curated signature selection of Eichholtz outdoor pieces, chosen and presented by Erik Knops. Not a catalogue. A point of view.
Hand-woven cream rope on a teak frame. Dining chairs and lounge seating with a Mediterranean lightness that ages into beauty.
Aged teak in its most honest form. Raw, natural, sculptural. A dining table and chairs designed to outlast a generation.
The opportunity
The outdoor furniture market is $53 billion and growing. The Knops audience already lives in that world — they just haven't found their way in yet.
Outdoor living is the fastest-growing segment in luxury home.
And the luxury outdoor furniture segment is leading it.
Erik Knops started in the garden.
Not everyone can have a Knops garden. But everyone deserves a piece of what we believe in.
The by Knops signature
Eichholtz makes furniture we would specify in a full garden design without hesitation. That is the only standard we apply.
Eichholtz outdoor furniture. Curated and signed by Knops.
Not a licensing deal. Not a white-label product. A genuine co-curation: the Knops design eye selecting the Eichholtz pieces that reflect exactly how we think outdoor living should look and feel.
Curated Selection
Erik Knops handpicks a signature collection from the Eichholtz outdoor range — the pieces that reflect exactly how Knops sees outdoor living. Not a catalogue. A point of view.
By Knops Identity
Selected pieces carry the 'by Knops' signature — a mark of curation, taste and trust. For the Knops audience, it is the shortcut to knowing: this is exactly what Erik would choose.
Direct Access
The Knops community can discover and purchase the curated collection directly — no interior designer required, no minimum project size. Just beautifully chosen furniture, made accessible.
Project Integration
For full garden design clients, the curated Eichholtz collection seamlessly integrates into the project. The 'by Knops' selection is always the starting point for furniture specification.
A community built on fifteen years of outdoor design excellence.
Knops Tuindesign has spent fifteen years building not just gardens, but a following — an audience of homeowners, design lovers and outdoor living enthusiasts who trust the Knops eye implicitly. With approximately 187,000 Instagram followers, a consistently engaged community and a track record of collaborations with some of the Netherlands' most respected architects and designers, Knops sits at the exact intersection where Eichholtz wants to be.
More than a distribution channel. A design endorsement.
Premium brand amplification
Direct exposure to 187,000 highly engaged outdoor design enthusiasts — an audience that already aspires to the world Eichholtz inhabits. Not advertising. Authentic curation by a trusted voice.
A new consumer access point
The Knops audience is consumer-facing — a direct-to-consumer channel that complements Eichholtz's existing B2B wholesale model without competing with it. New revenue, new relationships.
Design-first endorsement
A Knops curation is not commercial placement — it is a design verdict. When Erik Knops selects a piece, his audience takes note. It is the kind of endorsement that no advertising budget can purchase.
Project-level integration
Curated Eichholtz pieces enter the specification process of every Knops garden design project — exposure at the level where luxury purchasing decisions are actually made.
A partnership built in clear, logical phases.
We do not ask Eichholtz to restructure their business. We propose a clear progression — each phase proving the concept before the next begins. Simple to start. Powerful in full.
Curation. Edit. Name.
Erik Knops visits the Eichholtz collection and selects the first 'by Knops' signature edit — a curated set of outdoor furniture pieces that represent exactly how Knops sees outdoor living. These pieces are presented on the Knops platform as the first chapter of a new story.
Launch. Campaign. Story.
A full launch campaign across the Knops Instagram platform, website and professional network. Content featuring the curated pieces in real outdoor settings — shot in the Knops visual language. The story of the partnership, told through the pieces themselves.
Integration. Projects. Showroom.
The by Knops collection becomes the default specification starting point for every new Knops garden design project. Showcase pieces are installed in Knops project photography and, where possible, in a Knops showroom setting — giving the collection living proof.
Expansion. Seasonal drops. Legacy.
The by Knops edit grows and evolves — seasonal additions, limited drops, co-designed capsule pieces. As both brands develop, the partnership deepens. What began as a curated selection becomes a signature line — a genuine long-term collaboration between two Dutch icons of outdoor living.
Let's start the conversation.
We believe this partnership has the potential to define what luxury outdoor furniture curation looks like. We would love to show you why — and what it could look like for both of our brands.